AI for Google Analytics

Use Delphi on your GA4 data!

Despite GA4 being an incredibly powerful tool, it can be a challenge for marketing teams to get value from it. Unlike its predecessor, GA360, GA4 is a complex data model rather than a user-friendly tool. This suits data engineers more than marketers, but thankfully we have a data engineering background!

As we come into the holiday season, marketers find themselves in the unenviable position of needing to be more data driven - they’re ramping up spend to win share of wallet, whilst their analytical resource may be less available than usual.

It would be great if marketers could simply ask questions of GA4 in natural language and get great answers, without needing an analyst and without needing to spend time learning to be a GA4 data analyst…

Now this is possible, with Delphi’s GA4 integration!

Simply choose Google Analytics as your data source, follow the instructions and then you’re good to go!

We also have starter reports to cover performance by a range of factors, which look like this:

As always, we have our natural language interface, too:

If you’re interested in trying this, please sign up at delphihq.com

If you’d like to discuss our features or a trial, please email us at founders@delphihq.com and we’ll be glad to set up a call with you!

If we don’t speak to you beforehand, Happy Holidays! 🎄